Description
Truth Initiative is a leading nonprofit public health organization in the U.S. dedicated to promoting a life free from smoking, vaping, and nicotine. Established through the 1998 Master Settlement Agreement, which mandated tobacco companies to compensate states for the impact of tobacco-related diseases and economic losses, Truth Initiative aims to address the public health crisis caused by tobacco use. In collaboration with Mayo Clinic, the organization developed the EX Program, a premium digital tobacco cessation solution targeting employers and health plans. This program leverages evidence-based strategies to combat the health and financial burdens of smoking, offering a combination of digital tools, expert coaching, and a supportive online community. With eight federally funded studies and over 40 peer-reviewed publications, Truth Initiative possesses unparalleled expertise in creating effective digital solutions for tobacco addiction.
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